{"id":7274,"date":"2025-04-01T14:09:38","date_gmt":"2025-04-01T12:09:38","guid":{"rendered":"https:\/\/www.bosphoresense.fr\/?p=7274"},"modified":"2025-05-06T10:39:07","modified_gmt":"2025-05-06T08:39:07","slug":"brand-image","status":"publish","type":"post","link":"https:\/\/www.bosphoresense.fr\/en\/brand-image\/","title":{"rendered":"Brand Image"},"content":{"rendered":"

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\n\t\t\t\tBRAND IMAGE\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>[vc_single_image image=”6803″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” row_content_width=”grid”][vc_column][vc_column_text css=””]<\/p>\n

Do you want to build a stronger brand image? Do you need support to develop a strong identity for your company? Contact our marketing and communications consulting agency, the specialist in health and beauty.<\/p>\n

[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner el_class=”btnflex”]\n Contact us<\/span>\n <\/a>\n CASE STUDIES<\/span>\n <\/a>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1590606312236{margin-bottom: 30px !important;}”][vc_column width=”1\/2″][vc_column_text css=”” el_class=”h2″]<\/p>\n

Definition of brand image<\/h2>\n

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Brand image refers to how a company, brand, service or product is perceived by its various target customers. It stems from the identity<\/span><\/a><\/span> portrayed by the brand, including its history, culture, strategic objectives, positioning, competitors, values, communications, etc<\/p>\n

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A company\u2019s brand image serves as a point of reference, helping to convey a coherent visual identity and guide consumers\u2019 decisions: slogan, website design, logotype, product brand, graphic design, name, etc. Most importantly, it communicates a brand promise which implies that the organization, product or service offers unique potential and characteristics \u2026<\/p>\n

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THE THREE DIMENSIONS OF BRAND IMAGE<\/h2>\n

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Desired image:<\/strong><\/span>
\nThis refers to how the company wants to be perceived by its target consumers, and results from the decisions made on positioning. The more legitimate and credible the brand identity, and the better understood by all stakeholders (internal staff, service providers, customers, suppliers, etc.), the closer it will be to its perceived image.<\/p>\n

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Perceived image:<\/strong><\/span>
\nThis reflects the messaging conveyed to the general public by intermediaries, contacts, etc. This image is difficult to control because it may be interpreted in different ways by these intermediaries. They may help to convey a positive image of the company, or conversely, they might distort the information they receive.<\/p>\n

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True image:<\/strong><\/span>
\nThis is the image we think that our customers and partners have of the company. It lies somewhere in between the other two.<\/p>\n

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In terms of branding strategy, when a company conveys its brand image, the aim is to bridge the gap between its perceived visual image and its desired image, and limit inconsistencies, while remaining faithful to its true image. This is the fundamental and strategic cornerstone on which a company’s communications should be based.<\/p>\n

Implementing this communication strategy effectively is essential to draw the most out of the brand\u2019s activities, positioning, engagement, personality and representation. But more importantly, doing so will attract new consumers, build customer loyalty and bring people together around a project and shared values.<\/p>\n

Any harm caused to a company\u2019s brand image poses a risk to its reputation, which can damage its credibility and cause a loss of customer trust. Good customer relations are vital to build customer loyalty and avoid losing business to competitors.
\nBrand image.<\/p>\n

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\u00ab If you don\u2019t give the market the story to talk about : <\/strong><\/span>
\nthey\u2019ll define your brand\u2019s story for you \u00bb<\/strong><\/span><\/p>\n

David Brier<\/span><\/p>\n

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HOW IMPORTANT IS A COMPANY\u2019S BRAND IMAGE ?<\/h2>\n

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Brand image plays a decisive role in whether your products will sell. It is key when implementing a digital strategy, because it represents a set of beliefs and views about that particular brand. The brand\u2019s characteristics and values are conveyed through its image, so it helps reinforce the brand\u2019s identity. Brand image serves as a mirror that reflects the company\u2019s key values, for example, with a new graphic charter.<\/p>\n

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Today, digital technology is essential for building a brand image.<\/h3>\n

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Nowadays, brands can build close relationships with their customers through community management, for example. Social media is a fundamental tool for engaging your audience through a community, building a good e-reputation, and promoting a flagship product.<\/p>\n

Communicating on social media is not easy, and it can be a double-edged sword. These platforms can make or break a brand\u2019s reputation in a matter of hours.
\nHowever, if a company has a coherent digital strategy, it will serve as an important lever for consolidating its position and developing its brand image
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\n\/Choosing the right social network(s) is essential. The company will convey a different brand image depending on which network(s) it uses and the messaging it communicates via these platforms.
\n\/Next, the company will need to choose the name under which its brand or service will be positioned: parent brand, umbrella brand, unbranded campaign, corporate brand, etc\u2026
\n\/The company may take this approach further by communicating via several channels and drawing on the main strengths of each social network. For example: personal branding on LinkedIn, corporate communications on Twitter, unbranded communications on Facebook and product communications on Instagram.<\/p>\n

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If you want to communicate with a specific target group, generate more traffic or increase brand awareness…use influencers !<\/h3>\n

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Influencers have become modern-day opinion leaders and are now an integral part of any marketing strategy, helping a brand to target potential customers that it would not be able to reach through more traditional channels (press, TV, radio etc.).<\/p>\n

These new media-savvy internet stars have flooded social networks, serving as ambassadors who have already built up a large following. They can raise a brand\u2019s profile via communities that are already well-established and willing to listen.<\/p>\n

Many consumers prefer to engage with influencers rather than a brand, believing them to be more trustworthy because they promote products they like and have already tested. As a result, users are more likely to try a product that has been introduced to them by an influencer they already follow and like, rather than by the brand itself.<\/p>\n

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Do you want to raise your company\u2019s profile, build a strong and creative brand image, promote your image, create a visual identity, improve your image and develop your graphic identity via graphic elements, your packaging, logos, or even your website? Contact us today for support with positioning and differentiating your brand, to help you stand out in a competitive market.<\/p>\n

You can trust our communications agency to provide support and create added value.<\/p>\n

[\/vc_column_text][vc_empty_space height=”50px”]\n Contact us<\/span>\n <\/a>[\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1740047321083{margin-bottom: 0px !important;}” el_id=”casclient”][vc_column][vc_column_text css=”.vc_custom_1743508299244{margin-bottom: 10px !important;}” el_class=”h2cas”]<\/p>\n

CUSTOMER CASE STUDIES<\/span><\/h2>\n

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OLIGOTHERAPY FOR LIFE \u2013 LABORATOIRE DES GRANIONS<\/span><\/h3>\n

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CUSTOMER OBJECTIVE<\/h2>\n

[\/vc_column_text][vc_column_text css=””]Establish oligotherapy as the \u201cnew natural medicine\u201d of choice.[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”35″ equal_height=”yes” content_placement=”middle” row_content_width=”grid” css=”.vc_custom_1591794938246{margin-top: px !important;}”][vc_column width=”1\/2″][vc_single_image image=”3656″ img_size=”full” alignment=”center” onclick=”custom_link” css=”” link=”https:\/\/www.bosphoresense.fr\/en\/portfolio-item\/laboratoire-des-granions-2\/”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1743508331925{margin-bottom: 20px !important;}” el_class=”h2″]<\/p>\n

AGENCY RECOMMENDATIONS<\/h2>\n

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The health and wellness sector is undergoing a period of profound change: conventional medicine is being called into question, self-medication is on the rise, the market for alternative medicine is booming, and homeopathy is generating bad buzz.
\nOur challenge: Differentiate oligotherapy from other alternative medicines, establish its place in the market and make it the hottest new trend in natural medicine.
\nOur recommendation: Develop an unbranded communication strategy to make this natural medicine more accessible to the general public and healthcare professionals :<\/p>\n