{"id":7268,"date":"2025-04-01T13:22:45","date_gmt":"2025-04-01T11:22:45","guid":{"rendered":"https:\/\/www.bosphoresense.fr\/?p=7268"},"modified":"2025-05-06T10:37:26","modified_gmt":"2025-05-06T08:37:26","slug":"brand-identity","status":"publish","type":"post","link":"https:\/\/www.bosphoresense.fr\/en\/brand-identity\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"

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\n\t\t\t\tBRAND IDENTITY\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>[vc_single_image image=”6799″ img_size=”full” alignment=”center” css=””][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”middle” row_content_width=”grid”][vc_column][vc_column_text css=””]Do you need support with communications and branding?<\/strong>
\nContact our marketing and communications consulting agency, the specialist in health and beauty.<\/strong>[\/vc_column_text][vc_empty_space][vc_row_inner][vc_column_inner el_class=”btnflex”]\n Contact us<\/span>\n <\/a>\n CASE STUDIES<\/span>\n <\/a>[\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row row_content_width=”grid” css=”.vc_custom_1590606312236{margin-bottom: 30px !important;}”][vc_column width=”1\/2″][vc_column_text css=”” el_class=”h2″]<\/p>\n

BRAND IDENTITY AND STRATEGY<\/h2>\n

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Brand identity is the way you represent your brand\u2019s personality and how you would like it to be perceived. It refers to a set of elements used to create a brand and its territory.
\nIt should not be confused with brand image, which refers to customers\u2019 perceptions of the brand.<\/p>\n

Brand identity is often undervalued when developing a corporate strategy but it plays an essential role. Brand identity is what makes a brand unique and distinctive. It helps differentiate a brand from its competitors by building its reputation and increasing brand awareness.<\/p>\n

First and foremost, you must create a strong, memorable and easily recognizable visual identity. This includes all the visual elements that are key to the brand, like the name of the brand, event or product, graphic style, logo, color scheme, graphic charter, slogan, signature and typeface, etc.<\/p>\n

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A product, service or company will develop its true identity over time, as the brand evolves. A brand\u2019s specific attributes and narrative will be developed through its history, attitudes, values, communication campaigns, community, and so on. For the brand\u2019s targeted image to be congruent with its perceived image, its communications must be legitimate, credible, understood and accepted by its various stakeholders (in-house staff, service providers, target audience, suppliers, etc.).<\/p>\n

The brand\u2019s personality must be unique enough to convey authentic meaning and build brand awareness. The stronger and more distinctive the brand\u2019s characteristics, the more robust and valued it will be. With the growing number of products and types of packaging, consumers tend to put their faith in long-established brands that are well-known and easily recognized, rather than in a new brand that has not yet developed a clearly-defined identity.
\nAll this means that creating a brand identity is a process of reflection and development, that will evolve over time, as the brand\u2019s reputation grows.<\/p>\n

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The brand identity prism<\/h2>\n

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Jean-No\u00ebl Kapferer is a world-renowned expert on brands. He is known for his pioneering work on developing brand identity, and he was the first to conceptualize this particular communications strategy.<\/p>\n

In 1992, he developed a model to analyze what makes up a brand\u2019s personality, which he called the brand identity prism. It comprises six elements: Physique, personality, culture, relationship, self-image and reflection. These elements reflect the image that the brand wants to convey to consumers (internal) and how these consumers identify with the brand (external).<\/p>\n

This prism is used to establish where the brand is now, review its history and define its future positioning. This overview provides a basis for defining a company\u2019s strategic direction: product launches, marketing strategy, communication operations, press relations, and so on. All these decisions are made in accordance with the overall vision, and thus consolidate the brand\u2019s strategic positioning.<\/p>\n

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Would you like to enhance your image, create a new visual identity, launch your brand in new markets, develop your internal communications, establish a sound identity, improve your graphic identity, define a graphic charter or promote your identity using different communication tools?<\/p>\n

Get in touch today to build a stronger brand identity, redefine your communication plan and develop a clear brand personality that will help you stand out in a competitive market.<\/p>\n

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CUSTOMER CASE STUDIES<\/span><\/h2>\n

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IALUGEN ADVANCE<\/span><\/h3>\n

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CUSTOMER BRIEF<\/h4>\n

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Redesign the brand\u2019s visual identity following the development of new packaging and a new brand platform.<\/p>\n

Set objectives:<\/strong><\/p>\n