{"id":7262,"date":"2025-04-01T13:07:36","date_gmt":"2025-04-01T11:07:36","guid":{"rendered":"https:\/\/www.bosphoresense.fr\/?page_id=7262"},"modified":"2025-04-25T11:49:51","modified_gmt":"2025-04-25T09:49:51","slug":"operational-and-relationship-marketing","status":"publish","type":"page","link":"https:\/\/www.bosphoresense.fr\/en\/operational-and-relationship-marketing\/","title":{"rendered":"Operational and relationship marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1734103619447{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;][vc_column]<div class=\"edgtf-section-title-holder  edgtf-st-standard edgtf-st-title-left edgtf-st-normal-space edgtf-st-disable-title-break\" style=\"text-align: left\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t<h1 class=\"edgtf-st-title\" >\n\t\t\t\tOPERATIONAL AND RELATIONSHIP MARKETING<br \/>\t\t\t<\/h1>\n\t\t\t\t\t<\/div>\n<\/div>[\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; row_content_width=&#8221;grid&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]The health and pharmaceutical sectors are constantly evolving, with innovation and digital technology profoundly disrupting the market.<\/p>\n<p>Our communications consulting agency will provide support with both your operational and relationship marketing.[\/vc_column_text][vc_empty_space]<a itemprop=\"url\" href=\"https:\/\/www.bosphoresense.fr\/en\/contact\/\" target=\"_self\"  class=\"edgtf-btn edgtf-btn-medium edgtf-btn-solid btnbosphore btnor btnnew aligncenter small\" data-move=\"strict\" data-text=\"Contact us\" >\n    <span class=\"edgtf-btn-text\">Contact us<\/span>\n    <\/a>[vc_empty_space height=&#8221;50px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6880&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;35&#8243; row_content_width=&#8221;grid&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h2 petit&#8221;]<\/p>\n<h2>Operational marketing: key to your sales operations<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]Bosphore Sense will provide support with your operational strategy, by applying our creative approach and extensive knowledge of various target markets, including healthcare professionals and the general public. By drawing on customer data and competitive intelligence, we will deploy the tools you need to develop an effective strategy and support your marketing and sales management teams.[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;&#8221; el_class=&#8221;h2 petit&#8221;]<\/p>\n<h2>Relationship marketing: building a customer retention strategy<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]By adopting a personalized approach and using tools like CRM and social media, we optimize your customer relationship management to improve the brand experience and help you retain customers.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;h2 petit&#8221;]<\/p>\n<h2>Marketing tools designed to achieve your objectives<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]We provide tools designed to meet your objectives, and specifically to create added value and improve the brand experience.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>BtoB promotional documents (dosing cards, sales admin, product information brochures, invitations, etc.)<\/li>\n<li>BtoC promotional documents (product information brochures, catalogs, flyers, mailshots, etc.)<\/li>\n<li>Point-of-sale display tools (POS advertising and information, posters, display, totems, shelf tags, shelf talkers, videos, etc.)<\/li>\n<li>Development of sell-in and sell-out operations (promotions, network engagement, challenges and recruitment)<\/li>\n<li>Specific communication channels and locations (medical visits, pharmacies, waiting rooms, medical practices, conventions, trade fairs, etc.)<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1591708880339{margin-top: 80px !important;}&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;h2&#8243;]<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 14pt;\">Find out more about our areas of expertise<\/span><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1595172870438{padding-top: 32px !important;padding-bottom: 110px !important;}&#8221;][vc_column width=&#8221;1\/5&#8243;][\/vc_column][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1595174145483{padding-left: -50px !important;}&#8221;]<a itemprop=\"url\" href=\"https:\/\/www.bosphoresense.fr\/en\/seminars-training-and-e-detailing\/\" target=\"_self\" style=\"text-transform: uppercase;margin: 10px auto 10px auto\" class=\"edgtf-btn edgtf-btn-medium edgtf-btn-solid btnbosphore btnor btnnew small aligncenter\" data-move=\"strict\" data-text=\"Training and e-detailing\" >\n    <span class=\"edgtf-btn-text\">Training and e-detailing<\/span>\n    <\/a>[\/vc_column][vc_column width=&#8221;1\/5&#8243;]<a itemprop=\"url\" href=\"https:\/\/www.bosphoresense.fr\/en\/strategie-de-communication\/\" target=\"_self\" style=\"text-transform: uppercase;margin: 10px auto 10px auto\" class=\"edgtf-btn edgtf-btn-medium edgtf-btn-solid btnbosphore btnor btnnew small aligncenter\" data-move=\"strict\" data-text=\"Communication strategy\" >\n    <span class=\"edgtf-btn-text\">Communication strategy<\/span>\n    <\/a>[\/vc_column][vc_column width=&#8221;1\/5&#8243;]<a itemprop=\"url\" href=\"https:\/\/www.bosphoresense.fr\/en\/digital-marketing\/\" target=\"_self\" style=\"text-transform: uppercase;margin: 10px auto 10px auto\" class=\"edgtf-btn edgtf-btn-medium edgtf-btn-solid btnbosphore btnor btnnew small aligncenter\" data-move=\"strict\" data-text=\"Digital marketing\" >\n    <span class=\"edgtf-btn-text\">Digital marketing<\/span>\n    <\/a>[\/vc_column][vc_column width=&#8221;1\/5&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1734103619447{margin-top: 15px !important;margin-bottom: 15px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; row_content_width=&#8221;grid&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]The health and pharmaceutical sectors are constantly evolving, with innovation and digital technology profoundly disrupting the market. Our communications consulting agency will provide support with both your operational and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-7262","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.bosphoresense.fr\/en\/wp-json\/wp\/v2\/pages\/7262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bosphoresense.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bosphoresense.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bosphoresense.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bosphoresense.fr\/en\/wp-json\/wp\/v2\/comments?post=7262"}],"version-history":[{"count":3,"href":"https:\/\/www.bosphoresense.fr\/en\/wp-json\/wp\/v2\/pages\/7262\/revisions"}],"predecessor-version":[{"id":7357,"href":"https:\/\/www.bosphoresense.fr\/en\/wp-json\/wp\/v2\/pages\/7262\/revisions\/7357"}],"wp:attachment":[{"href":"https:\/\/www.bosphoresense.fr\/en\/wp-json\/wp\/v2\/media?parent=7262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}