SFAM
THE GLASS AMPOULE… IT HAS IT ALL!
CUSTOMER OBJECTIVES
- Raise the profile of SFAM and its industrial expertise, and promote the benefits of its double-tip glass ampoule, with the aim of conquering new markets.
- Position SFAM as an industrial manufacturer committed to its laboratory customers
- Promote the industrial expertise ingrained in SFAM’s DNA, through the packaging for the “double-tip ampoule”
- Highlight the company’s capacity for innovation
STRATEGY
- Development of a strong brand identity that straddles the line between the pharmaceutical and cosmetics industries, while reflecting the general codes of the manufacturing sector
- Promote the benefits of the double-tip glass ampoule
- Position the brand as an expert in this type of primary packaging
- Filming and photo shoot for product on the manufacturer’s site
- Showcase SFAM’s French and industrial expertise
- Develop storytelling around the manufacturing and filling process for the double-tip ampoule
- Make the website more engaging with a more authentic and transparent style
- Creation of a showcase website so that customers can find out more about the products and the company itself, and to generate inbound inquiries
- Creation of the site on WordPress (to give teams more autonomy)
- Translation of the website into English (to reach all target customers)
- Secure website in compliance with the GDPR