ALCON

• Raise awareness about cataracts and IOL implants among the general public
• Offer a new perspective on implants among healthcare professionals

Launch an information campaign for cataract patients and their loved ones:

• Refocus the campaign on the real needs of these patients, who are active, energetic seniors
• Educate patients to play a more active role in their own health, and encourage them to talk to healthcare professionals
• Provide various communication materials for medical visits
• Optimize and update the temporary website www.cataractejepassealacte.fr to improve its search engine ranking